ATTRACTION BRANDING — Any words, lights, images, shapes,and/or graphics used to adorn and identify a single themed ride orattraction, where the words, lights, images, shapes, and/or graphicsare affixed to the attraction or incorporated into its design. Attractionbranding is meant to provide a themed visual experience to the patronsof the attraction and is not intended to solely promote a product,business, or the entire facility or venue to the general public.
AWNING SIGN — A sign that is printed, placed, or otherwisemounted on a fixed or retractable awning and that is completely flushwith the surface of the awning.
BANNER — A sign intended to be hung, either with or withouta frame, which sign is made of cloth or similarly flexible material,but excluding flags as permitted by the provisions of this chapter.
BILLBOARD — A sign having a sign area in excess of 32square feet permitted by conditional use and not otherwise definedas a highwall sign or a landmark sign.
BLADE — See "projecting sign."
BUILDING IDENTIFIER — Text or symbols located on the exteriorface of a building that identify the address, name, or purpose ofthe building within a campus or Master Plan area development, whichconveys no advertising value and is meant only to direct visitorsto the desired point of interest. Examples include 30 Hope Drive, or parking, Hershey Middle School,and Founders Hall. When visible from a public street right-of-way,the sign dimension of the building identifier shall not exceed eightfeet.
[Amended 11-14-2017 by Ord. No. 692]
CANOPY SIGN — A sign displayed on a structure made offabric, plastic, metal, or similar material that is supported by posts,columns, another structure and/or building, including, but not limitedto, structures over fuel service and dispensing stations, drive-throughbusinesses, porte-cocheres, or similar structures.
CELEBRATION FLAG — An ornamental flag such as those symbolizingthe theme of a celebration and/or the recognition of a season, holiday,theme or event, with no commercial advertising value.
COMMERCIAL ENTERTAINMENT IDENTIFICATION SIGN — A sign located in the Commercial Entertainment Zoning District, which complies with the provisions of Article IV of this chapter.
DIRECTIONAL SIGN — A sign providing necessary informationto facilitate safe and efficient traffic flow that is located on asite other than the site of the facility or event to which the signdirects.
DRIVE-THROUGH MENU READER BOARD — A sign that providesinformation concerning the menu of a food service or restaurant establishment,intended to provide information and advertising to drive-through patronsof the establishment, and which contains no advertising or print ofa scale intended to bear advertising to the general off-premises public.
FLASHING, BEACON, STROBE, OR MOVING SIGN — A sign withany visible moving or rotating parts, flashing or intermittent illuminationor color changes caused by electrical, mechanical or other means.Electronic moving message boards, time-temperature sign and searchlights are included in this definition.
FREE-STANDING SIGN — A sign not more than eight feet inheight, which is not attached to any building but is supported inpoles, frames or similar structures.
GRAND OPENING SIGN — A temporary sign publicizing an eventat which a new establishment announces its official opening to thepublic.
GROUND SIGN — A free-standing sign located on, or closeto the ground, the height of which is not more than four feet abovethe ground.
HALO-LIT SIGN — Halo-lit signs contain opaque messageelements of the sign that are mounted onto standoffs away from thesign face or wall of the building, in which Illumination is projectedonto the sign face or wall surface giving the message of the signa halo effect. This type of sign is not to be construed with the morecommon internally lit sign box.
HIGHWALL SIGN — A sign located on the face of and towardthe top of a principal building on a lot where said sign is gearedto two-dimensional display for identifying nonretail, non-food-service,nonresidential, and nonindustrial uses to a regional audience.
INFLATABLE SIGN — An advertising device, including tetheredballoons, for the primary purpose of advertising that is either expandedto its full dimension and/or supported by gases contained within thesign or its sign parts, at a pressure greater than atmospheric pressures,or is otherwise inflated by a constantly propelled flow of air.
INFORMATION SIGN — An on-premises sign conveying instructionsor directions with respect to the use of the premises including parking,entrance-exit signs, signs noting the availability of rest rooms,telephones or other public conveniences on the property where theuse occurs.
INTERACTIVE SIGN — An electronic sign that interacts withelectronic signals emitted from motor vehicles or their passengers.This term specifically excludes signs of a constituted governmentalbody and signs meant to safely direct traffic.
LANDMARK SIGN — A sign and sign structure attached tothe ground or attached to a building permitted in the Downtown CommercialSign Zoning Overlay. This type sign is designed to add interest andingenuity and must be dimensional or 3-d in construction. It is permittedwith or without wording and used for the purposes of identifying aunique feature or distinct element of business operations.
LAMPPOST FLAG — An ornamental flag which symbolizes acelebration, season, holiday, theme or event, which flag is attachedto a lamppost supporting privately owned lighting fixtures used tolight a nonresidential parking lot of a commercial or industrial center.
MENU BOARD — A free-standing sign or wall sign that providesinformation concerning the menu of a food service or restaurant establishment,which sign is less than two square feet.
MULTIUSE IDENTIFICATION SIGN — A sign used on a site whichis occupied by separate entities on a single parcel of land whichsign is used to advertise more than one entity.
NEIGHBORHOOD IDENTIFICATION SIGN — A sign erected to identifya neighborhood, development, area, town, or campus area.
NEON SIGN — A sign that uses neon, argon, or any similargas to illuminate transparent or translucent tubing or other materials,or a sign that is designed to create a similar visual effect.
NOT READABLE — A sign which has text and/or logos at asize that is not readily readable from the closest viewing point froma public street or public way. Appendix A shall be used to determinereadability.
OPEN FLAG — A flag bearing the word "OPEN" displayed outsidea business during business hours.
PERMANENT WINDOW SIGN — A sign affixed directly on orbehind a translucent surface, including windows and doors, that arevisible from the exterior.
POLE SIGN — A free-standing sign greater than eight feet,but not more than 15 feet, in height, supported on poles, frames orsimilar structures.
PORTABLE SIGN — Any sign which is movable and not permanentlyaffixed to a building, structure or the ground such as, but not limitedto, sidewalk signs and sandwich boards.
PROHIBITION SIGN — A sign erected on a property to protector preserve said property, such as a "No Trespassing," "No Dumping,"or "No Hunting" sign.
PROJECTING SIGN — A sign mounted on a building surface(excluding roofs) and extending with the exposed face of the signperpendicular to the plane of such surface. These signs are typicallyoriented to pedestrian foot traffic coming to the building and assuch, the location of the sign should coincide with the location ofentry to a business, unless a more suitable location is necessaryto improve pedestrian access; includes a blade sign.
ROOF SIGN — A sign erected over or on, and wholly or partiallydependent upon, the roof of any building or structure for support,or attached to the roof in any way.
SANDWICH BOARD SIGN (a.k.a. "A" frame sign or sidewalk sign)— A free-standing, two-sided, self-supporting, temporary sign,with no moving parts or lights, with a changeable panel, letters or"chalkboard," displayed outside a business during business hours,to advertise the business's hours of operation, an event, a promotion,etc. It is not intended as permanent business signage.
SCOREBOARD — A sign contained within an athletic fieldand intended solely to provide information to the attendees of anathletic event.
TEMPORARY CONTRACTOR'S SIGN — A sign installed toadvertise the contractor completing construction work on a property,whether commercial or residential in nature, and is removed once allconstruction activities have been completed. The sign may also identifythe future use of the property once construction is completed.
TEMPORARY DIRECTIONAL SIGN — Directional signs deemednecessary to facilitate safe and efficient traffic flow for specialsports, school, entertainment, amusem*nt, recreational, theatrical,cultural or historical events.
TEMPORARY WINDOW SIGN — Signs affixed directly on or behinda translucent surface, including windows and doors that are visiblefrom the exterior, and which are displayed for not more than 30 days.
VEHICLE SIGN — A permanent or temporary sign affixed,painted or placed in or upon any parked vehicle, parked trailer orother parked device capable of being towed, which is displayed inpublic view for the primary purpose of attracting the attention ofthe public to a business or activity rather than to serve to reflectthe customary use and association of such vehicle to a business oractivity. Vehicle signs shall include those signs indicated hereinon vehicles parked in a stationary location for a period in excessof 96 hours. The display of signs advertising the sale of a vehicleshall not be considered to be a vehicle sign for the purpose of thisdefinition.
WALL SIGN — A sign attached to the wall of a buildingor structure or to a structure projecting from the face of the building,with the exposed face of the sign parallel to the plane of such wall.
WAYFINDING SIGN — A system of signs that direct visitorsand residents to multiple points of interest, facilities and/or businesseswithin Derry Township. This term excludes "directional signs" as definedherein.
